A decade later, that lens has changed. The aesthetic storefront I once admired as a kid was a business fighting to survive. The smiling family in public often wears a mask meant for others, not themselves. What began as curiosity has become perspective.

In today's digital media landscape, trends shift overnight. Short-form platforms like TikTok have raised creative standards while shrinking attention spans. Brand relevance now depends on speed, clarity, and the ability to adapt.

Through years of photography, videography, and editing, paired with formal training in Media & Communications at Western University, I began asking a single question: how do you make content stand out in an oversaturated digital world?

That question became the foundation and inspiration for creating 416.MOV.